Taking Your Business - From Brick and Mortar to Click and OrderTMPOSTS FEED Comments Feed

Free Website Offer - Extended

We have had such a tremendous response regarding our FREE Shopping Cart Made Simple websites that have decided to extend this offer.  It is still for a limited time (expires August 31st), but you still get FREE setup, FREE phone support, FREE Search Engine Optimization AND Submissions, and your first month is FREE.  Only $40/month after… No hidden fees, no gimmicks, you get a COMPLETE website with our comprehensive admin system that is second to NONE! 

We provide complete support and assitance to get your website up and even help you get your products loaded.  It’s easy.  If you can type an email and use a word processor like Microsoft Word - you can have your very own website and update it with ease - ANYWHERE YOU HAVE INTERNET!

Contact us now, or visit the website - http://www.shoppingcartmadesimple.com




Check out these resources...

Shopping Cart Made Simple - Start selling online for only $30/month! eSolutions Interactive - Website design, development, and hosting!

For a limited time, for the next 20 new clients (existing clients can add a new store too!) - Shopping Cart Made Simple is waving the normal setup fee ($499.00) to get your own complete, all-inclusive ecommerce website.  You get free design, free hosting, free search engine optimization and submissions, first month free, free domain name, free statistics, and the most comprehensive website platform on the market…

Call or visit the website now: Shopping Cart Made Simple (www.ShoppingCartMadeSimple.com)

 




Check out these resources...

Shopping Cart Made Simple - Start selling online for only $30/month! eSolutions Interactive - Website design, development, and hosting!

Want to get your company listed in the ‘Local Search Engine Results‘?  Try these links below and submit your company listing to be included!  These are important and helpful resources to getting listed in the search engines, and letting current and potential customers find your business (and website)!

Google Local
Yahoo! Local
Live Local
(MSN/Live pulls information from InfoUSA - a great business listing company in Omaha)

Want to get more great ‘local’ search engine results:
Make sure that you company name and address are at the bottom of most of the pages in your website…

Here are some other resources for listing your website/company.  These are valuable places to list your business because most of these resoures provide results for many other sites/directories.

Verizon SuperPages
Yelp
Merchant Circle
Insiderpages
YellowPages
InfoUSA
Dun and Bradstreet

Added:
Go My Local

Be sure to read these pages and avoid the ‘Premium, Platinum’, or other fancy sales terms.  You can list your business FREE on these sites, and you can get results without paying for it!

Let me know if you have any questions about how these can improve your business traffic and search engine results…




Check out these resources...

Shopping Cart Made Simple - Start selling online for only $30/month! eSolutions Interactive - Website design, development, and hosting!

Easy new hobby - eCommerce

Selling online is quickly becoming the tide to ride.  It’s become a great hobby for many.  I was reading an article about a gentleman that decided to retire, close up shop and start an unrelated online business!  He just wanted to keep himself busy.  I guess being a greeter at Wal-Mart was out.

I recommend Shopping Cart Made Simple.  An all-in-one, easy to use and manage, online ecommerce solution that is second to none.  With more features than any other online storefront, Shopping Cart Made Simple boasts some of the most robust (and useful) tools that will not only ease selling, but ensure that you are getting listed in Search Engines, ensure that your products are represented in the best way… oh yeah, and continue to submit your products to the Search Engines!

Having an online store is easy.  Getting all of your products listed in the Search Engines is easy.  IF you know what you are doing.  Online malls are a joke, they only promote the owner of the site - NOT the retailer/website owner listing their store.  So-called ‘directory’ sites work basically the same way - promoting the owner of the directory - not you!

Get your own store
Cheap
. Affordable. Easy. Free. Return on Investment. Powerful. Professional
All of the words that best describe what you get when you have Shopping Cart Made Simple work to get you online selling now!

Enough blather… Check it out for yourself, and get educated on the best solution for selling on the web.

http://www.shoppingcartmadesimple.com




Check out these resources...

Shopping Cart Made Simple - Start selling online for only $30/month! eSolutions Interactive - Website design, development, and hosting!

Get Smart - Sell Online!

WHAT’S HAPPENING TO THE ECONOMY?
2007 - Gas prices up; cost of operation up; credit harder to acquire; and consumer confidence down…

Things that every retailer dreads.  Whether you are selling socks and underwear, health food, vitamins, or exotic cats; 2007 was met with an obvious decline in sales for most.  2007 saw bankruptcy and cost-cutting.  More marketing gimmicks have also come out of the wood-work. 

BUT NOT ONLINE SALES
According to Internet Retailer, Last year online retail sales reached $165.9 billion, an increase of 21.8% from $136.2 billion in 2006.  They further cite that Internet sales grew nearly six times faster than total retail sales.

TRUTH IN NUMBERS
Internet Retailer also reported that Office Depot (with over 1,000 stores nationwide) actually saw OfficeDepot.com sales rise by 14% to $4.9 billion from $4.3 billion in 2006. That increase accounted for all the growth in Office Depot’s sales last year. Total revenue rose by 3.5% to $15.5 billion from $15 billion in 2006 while comparable store sales dropped by 5%.

Total sales at Circuit City Stores Inc. (No. 16) dropped by 5.5% in 2007 to $11.7 billion from $12.4 billion in 2006. Comparable store sales also dropped by 8% last year, but CircuitCity.com grew by 40% to $1.4 billion from $1 billion in 2006, according to Internet Retailer.

BananaRepublic.com, Gap.com, OldNavy.com and PiperLime.com sales were up while in-store sales were down in 2007.

EVERYONE WANTS TO SAVE MONEY
No one wants to drive, gas is rediculously expensive, and vehicle costs are growing as well.  More and more consumers are turning to their computers.  Why not?  You can rent movies, video games, watch your favorite shows and videos, download music, purchase books, and basically anything you could possibly need or want.

COMPLIMENT WITH ONLINE SALES
Here is a trend that is steadily climbing, retailers are now turning to online sales to compensate for lost revenue.  They are complimenting their ‘brick and mortar‘ with ‘click and order‘.

AFFORDABLE AND EASY
It’s not expensive to sell online.  You can set up an online store fairly quickly.  With Shopping Cart Made Simple, you can have an online store in just days.  A professional, easy to use online catalog to sell any product(s) that you wish.  Low setup fee ($499) gets you setup, then $30 a month and you are selling your own products online!  Want to accept credit cards?  INCLUDED.  Accept Visa, Mastercard, electronic check, Dicover, etc, etc. 

LIST YOUR PRODUCTS IN THE SEARCH ENGINES
Want more?  How about an entire store that is already Search Engine Optimized?  Get prime search engine results!  Auto-generated Sitemap that is submitted directly to Google, Yahoo, MSN, Live, Ask to ensure your individual products are listed.  Shopping Cart Made Simple makes selling online very easy.  You can talk to a live person, that will actually set your store up for you. 

TIPS, TRICKS, AND FREE MARKETING
Exclusive tips and tricks to selling your products, marketing your business (for free), and much more! 

THE DEAL
This is an incredible deal for your own online shopping cart.  Here it is again:
Only $499 to set up your store, and $30 to start selling online.  Think about it… The economy is taking it’s toll on stores, but online sales continue to grow beyond retail sales…  Shouldn’t you be a part of it?

SHOPPING CART MADE SIMPLE
Check out Shopping Cart Made Simple today, and start selling your products online with your very own ecommerce store!

 




Check out these resources...

Shopping Cart Made Simple - Start selling online for only $30/month! eSolutions Interactive - Website design, development, and hosting!

SEO in IOWA

I’ve seen a few articles talking about getting your business off the ground.  Obviously starting with the proverbial website or the pervasive Blog.  One thing that seems to be missing from these repeated published works… Search Engine Optimization

To me, it seems like the most natural step in getting your business on the web.  Set up a website; check, implement a Blog; check, search engine results… hello?  search, engine, results…?  anyone there?

I want you to read this next paragraph closely.  Make sure that you understand what I am talking about, and make sure that if you are going to talk to a web company (hopefully this one), you will ask for the following information/advice.

Search engine optimization is just as vital to your website as your logo.  You can have a great website, you can have a rather useful and educational Blog.  But what if no one knows they exist.  How are your customers going to find you?  You are in Des Moines, Clive, or Waukee.  This is Iowa; you don’t have to try very hard to get great local search engine results.  Local search results are the easist to acheive.

Take a few moments and make sure that your web strategy includes search engine optimization.  Now, make sure that your project INCLUDES optimization and that you aren’t paying $1800 for so-called ‘optimization and submission’ services.

Want to optimize your website straight out of the gate?  Make sure that your web company knows what they are doing.  Just because they promise traffic, does not mean that they are out for your best interest, or bringing you the best clients. 

I recently had a conversation with a small business owner about her optimization services.  She paid $500 a month for six months to ‘get search engine traffic’ and ‘thousands of visitors’ to her website.  You know what the results were… very little search engine results for ANY term/products on her site.  She experienced well over 2,000 natural visitors a week (from other websites - not search engines) for about six weeks or so.  Needless to say, that after having OVER 15,000 visitors to her website, she made only three sales.  THREE!  What a waste of her money, time, energy, and website visitors’ time.

Website visitors need to become customers (conversions).  You need to have a nice conversion rate to justify $500 per month.  If you sell a $250.00 product, you should plan on selling 4 products to justify that $500.00 - this would be a just return for not only the investment, but the time.

YOU DON’T NEED BOLOGNA FROM A WEBSITE FIRM!  What you need are real conversions and intentional visitors from organic search engine results.  Visitors that want to purchase your product.  Not visitors that come from a website about diapers (unless you are selling diapers).  These companies list your website in bogus, unreliable ‘online malls’, or a so-called ‘web directory’ that only hurt you in the end.  The sites are often frowned upon as “link farms” rather than legitimate websites.

Don’t think for a second that Google or Yahoo! isn’t aware of these ‘black-hat’ and almost ’search engine spam’-like techniques.  They look bad for you, and you won’t get the traffic or desirable results that you deserve.

OK, so let’s look at what you need…

  1. You need to have your website optimized properly.
  2. You need to have your products optimized properly.
  3. You need to have your head examined if you think differently.

You can do most of your own optimization, if you simply think about it.  Go to Google or Yahoo!, and search for the products that you sell.  Search for whatever you want to find.  Then, take a look at the companies that are in the top ten results.  Take a look at what page comes up.  Look at the wording on the page.  What the words are, what order, where they appear in the page (e.g. top, middle, left, etc.).  Get a feel for where and what the content is.  Then apply the concepts to your own site.  You won’t be exactly the same, but you can apply the same principles.

Research any product, study the top ten results for those products and try to understand how you can replicate the results.  Remember: search engine results can typically take up to 30 days to surface.

Remember to describe your products in a manner that is VERY representative of the product.  Keep in mind that people type the most natural thoughts about the product that they are looking for.  If you are looking for an LCD, flat panel television - you may search: 32 inch flat LCD, or flat panel tv, LCD tv, etc.  You would want to describe your product using those types of keywords/phrases.

You can always test out pages on your site.  Create a test page, submit that page to the search engines (more on how to do that later), and see what happens. 

In the meantime, give me a call and we can discuss how to get real results, real fast…




Check out these resources...

Shopping Cart Made Simple - Start selling online for only $30/month! eSolutions Interactive - Website design, development, and hosting!

Here is an article from Co-op America.  I recommend you check out their website and GO GREEN!

Here are some ideas to help you get started on your own office greening.

1. Make your office ‘Climate Cool’ through Co-op America’s partnership with NativeEnergy
You can offset the carbon dioxide emissions associated with your office’s energy use and business travel by joining a “green tags” program. Green tags are energy credits created by renewable energy facilities that represent the environmental benefits of green power generation.

At Co-op America’s offices, we offset 100 percent of our global warming emissions through a green tag program with NativeEnergy, which is helping to build a 10MW wind farm on the Rosebud Sioux Reservation in South Dakota.

If your office holds conferences or other events, be sure to consider offsets for all the travel to the event.  We make offsets available for all of our events including Green Festivals, our Green Business Conference, and our annual social investing conference. 

Be sure to do an annual energy audit. Many utilities around the country offer them for free.  If your office rents its space, encourage your landlord to do the audit and require it as a condition in your next lease negotiation.

2. Switch your office paper use to 100% recycled
Did you know that the average US worker uses 12,000 sheets of paper per year?

Paper accounts for roughly 40% of all municipal solid waste in the United States. Whether you work in an office or telecommute from home, chances are you use a lot of paper. Co-op America committed to switching our paper for our publications and our member letters to 100% post consumer recycled paper.

To find Co-op America’s Green Business Network™ members that supply recycled paper, check out the National Green Pages and search under the category “Paper.”

Learn more about eco-papers through our WoodWise program »

Find more green office products in the National Green Pages™ »

3. Introduce Fair Trade Certified™ and organic coffee and tea into your workplace.
Co-op America is encouraging workplaces all across the country to become Fair Trade Workplaces by switching their office coffee to Fair Trade Certified™.  Go the extra step by looking for Fair Trade Certified™ and organic coffee.

Check out the National Green Page™ to find green business that carry Fair trade coffee as well as tea, cocoa, and other Fair Trade products.

Do you already work in a Fair Trade Workplace? Sign up to be a member Co-op America’s Fair Trade Alliance, a national network of workplaces, faith congregations, schools, and community groups working to promote Fair Trade in their communities. 

Sign up now for the Fair Trade Alliance »

4. Invest in reuseable plates, cups, and utensils
Ask people in your office to bring in some items from home.  Or, check out a yard sale on the weekend to find second hand items for office use.

5. Make sure your office recycles paper, aluminum, glass, and plastic
If your building does not already offer the service, look for an independent recycling firm that can come and pick up your office recyclables on a weekly or biweekly basis.  If this isn’t an option in your area, work with individuals in your office to encourage people to take their recyclables home with them to put in their own residential curbside recycling.

6. Switch office light bulbs to compact fluorescent bulbs
While the initial investment may cost more than conventional bulbs, CFLs last longer– so over time your office will save money and save energy.

Find energy efficient lighting options in the National Green Pages™ »

7. Start an office compost program
At Co-op America, we keep a sealed compost container in our office kitchen and individual staff members take turns taking the compost home to add to their own compost piles. You can also chip in to get a worm composter for your office kitchen.

Read about worm composting in Real Money » 

8. Encourage use of green transportation to and from work
Offer incentives to encourage people to take public transportation, walk, bike, or car pool.

9. Buy green gifts
Whether you are buying a special gift for a client or a present for an office baby shower, make sure you buy green or Fair Trade items to show that you care about your customers and co-workers as well as people and the planet. 

Find thousands of green gifts in the National Green Pages™ »

10. Get a Co-op America membership for your office
You’ll get even more ideas about how to green your office purchasing choices.  You’ll receive a free copy of the National Green Pages, a subscription to our green living newsletter Real Money, and much more!  Join now »




Check out these resources...

Shopping Cart Made Simple - Start selling online for only $30/month! eSolutions Interactive - Website design, development, and hosting!

Google Checkout vs. PayPal

As an eCommerce provider, we have to help businesses/organizations make the best decision for their online payment needs.  Throught the years things have changes from one type of Merchant Account to another.  We align with several great providers that include Authorize.Net, PayPal, Google Checkout, and a couple of other options.

Throughout these trials, uses, and experience I have accumulated a bevy of knowledge that help propel clients into making the best decision for their needs.  I don’t want you to get something setup, just because “the other guy is doing it”.   Everyone has a different need, and some needs are just slightly different.

Regardless, I want to lay out some helpful information to help you determine the best FREE merchant/payment solution.  Although both Google Checkout and PayPal provide great services respectively, one solution works better for some companies while the other fits more succinctly.  So here are my tidbits of thought:

GOOGLE CHECKOUT vs. PAYPAL WEBSITE PAYMENTS

 Cost of Setup for both: FREE

Processing fees:
Google Checkout = 2.2% + .20 per transaction
Google processing is FREE if you spend equal or less than 10 times  your Adwords spending.  E.g. if you spend $1,000 in Adwords, then your first $10,000 in processing fees are FREE!

PayPal Payments = 1.9-2.9% +.30 per transaction
Paypal has a sales-volume base for the percentage.  So the more volume that you take in, the better the discount rate (percentage).

The security of both applications are unsurpassed, and are just as trustworthy (if not more PCI compliant) than paid solutions.

Now these are just some points on integrating one of the solutions for your ecommerce store checkout process.  There are many other options you can utilize from these providers as well.

You can invoice from either provider through email invoices.  Easily bill your client.

I have to admit that for your small business, PayPal can be the most advantageous of the two.  There are many other services that you can leverage from PayPal, including gaining control over your funds a lot faster. 

Google Checkout is integrated into your bank account.  As soon as GC processes a payment, the funds take 3-4 business days to automatically transfer into your bank account.  In the meantime, you do not have access to those funds.

Paypal however provides instant access to your funds via the PayPal Account.  You can send money as soon as 30 seconds after the transaction completes.  You can also transfer funds into your bank account (again 3-4 business days).  OR - sign up for the FREE PayPal debit card!  PayPal does provide a FREE debit card (Mastercard).  The card allows you access to your funds IMMEDIATELY.  I would suggest using the card as a credit card, because you will get 1% cash-back on every purchase that you ’sign’ for!  Thereby reducing your transaction fee by 1%…

PayPal provides recurring payment solutions, Google does not have this functionality as of yet.  PayPal is accepted as a form of payment on many merchant websites, whereas Google is simply a ‘checkout’ process.

You decide what works best for you.  Google Checkout is simple, especially handy if you utilize Adwords.  PayPal is a lot more flexible and can help manage funds/billing a little better.

If you have any questions about these or other solutions, give me a call - I am here to help you succeed.  I support small business, and I hope that you do as well!

To forward thinking…
- Christian




Check out these resources...

Shopping Cart Made Simple - Start selling online for only $30/month! eSolutions Interactive - Website design, development, and hosting!

FREE Apps To Improve Productivity

You need to make the most out of your time, and I have a couple of remedies for you and your precious time!

Here are a few FREE applications that are easy to install and help make your (computer) life more productive.

YouSendIt
One of the oldest temporary file-storage online apps, YouSendIt can handle files up to 100MB in size and is a good site for parking large files for others to download.
www.yousendit.com

Spybot - Search & Destroy 1.5.2
Spybot is one of the oldest and most respected names in the fight against spyware. In addition to combating the online baddies trying to hijack your PC, the latest version features a file shredder and can also wipe your system clean of your Web-surfing tracks. One click of the Search for Updates button keeps you protected from the latest threats. Download now

PrimoPDF 3.2
You don’t need an expensive version of Adobe Acrobat in order to create PDF files. PrimoPDF lets you “print” to PDF format from almost any Windows application, even letting you optimize the file depending on if it’s destined for print or onscreen reading. The utility also provides password protection and encryption (either 40-bit or 128-bit) options for your PDFs, along with the ability to control how the files can be edited by recipients. Download now

Revo Uninstaller 1.42
Many great utilities draw upon features that Windows offers and take them further. Revo Uninstaller goes beyond what Windows does with its Add/Remove Programs function, cleaning up any remnants (like Registry entries) of a removed app that Windows might otherwise miss. It also gathers up files related to broken applications so you can clean them off your system. Download now

CPU-Z 1.43
A tweaker’s godsend, CPU-Z can tell you everything about your PC’s core components, including basic specs such as processor name and RAM amount to overclocking essentials such as clock multiplier and voltage settings. If you want to find out all the crucial information about what’s going on “under the hood” of your machine, CPU-Z is essential. Download now

Quick Startup 2.3
We love any program that can help speed up boot times, because—let’s face it—we use Windows. As you’re probably already well aware, lots of Windows applications take the opportunity to load themselves when you start your PC, whether you want them to or not. Quick Startup shows you all those programs gumming up the works, then allows you to disable the ones you don’t really need to launch at startup. Download now

iDump 24
One of the admittedly few annoyances with owning an iPod is that Apple makes it difficult to transfer files from your device onto a PC, which becomes a headache if you load tracks onto your iPod at work and want to put them on your home computer. A simple solution is iDump, a utility that makes copying songs from your iPod to a computer as easy as selecting tracks and deciding which directory you want iDump to transfer them to. If you’ve filled the player with thousands of files, iDump lets you sort songs by criteria such as artist, album, genre, file size, bit rate, and more. It also has a search function to let you find that one particular track you need to hear on your PC right now. Download now

Free Registry Defrag 2.32
One of the “joys” of an older Windows-based PC is that the Registry gets stuffed with remnants from entries for software programs you’ve deleted from your system altogether. A quick way to give your system a little performance boost is to close up the gaps in your Registry file caused by scattered data. That’s where Free Registry Defrag comes in. It compacts and optimizes your Registry (though it doesn’t remove invalid entries), and it even runs on Windows Vista. Download now

RAM Idle LE 1.5
Another way to give your PC a speed boost is to make it allocate available system memory more efficiently. RAM Idle can automatically balance free RAM available with the needs of the programs you’re running. It also allows you to manually earmark a certain amount of memory for a particular application. If you can’t add more RAM to your system, RAM Idle is a no-cost answer to memory bottlenecks you’re experiencing now. Download now

These applications are free of charge.  The data/links are provided by computershopper.com - These links and apps are tested and found to be safe and sound, however use is at your own risk - I am not liable for ANYTHING that comes of the use/installation/download, etc.



Check out these resources...

Shopping Cart Made Simple - Start selling online for only $30/month! eSolutions Interactive - Website design, development, and hosting!

PayPal Debit Card

PayPal Debit Card 

Did you know that you don’t have to transfer money from PayPal to your bank and wait the 3-4 business days?  You don’t have to look for the ‘Pay with PayPal’ icon on a website to purchase using your PayPal account.

If you want access to your PayPal money AS SOON AS ITS IN YOUR ACCOUNT… Then you want the official PayPal Debit Card.  This is not a scam, it is FROM PayPal themselves.

There are some GREAT benefits to having this card, aside from the obivous (access to your funds immediately). 

  1. You get access to your money right away
  2. You get 1% CASH BACK for every purchase using the card (as a credit card/signing)
  3. You can use it at an ATM machine and withdraw money any time (there are ATM use fees)
  4. 100% Protection against unauthorized purchases
  5. Use the card ANYWHERE MasterCard is accepted

If you want the PayPal Debit Card - APPLY NOW.  You don’t have to have credit, etc.  Only a PayPal account in good standing.  This is a great attribute to your business.  Of course, as with all transactions/income with PayPal, you will have to file your own taxes and keep track of income/expenses as PayPal does not report to the IRS.

 




Check out these resources...

Shopping Cart Made Simple - Start selling online for only $30/month! eSolutions Interactive - Website design, development, and hosting!

Older Entries »